Meet Happinest / The Jungle
Happinest is all about building partnerships with like-minded home service-related brands, making the American dream real for franchisees and giving customers a trusted resource to turn to for all of their home service needs. Sharing resources all under one umbrella but allowing partner brands the room to keep their unique brand identity. Think of it as the Avengers of franchising.
Happinest is building a company within the home services space that is helping existing or emerging brands by providing centralization where it should be and decentralization where it needs to be.
FAQS
What is Happinest Brands?
Happinest Brands positions itself as “America’s Home Franchise Network”—a portfolio of home service franchise brands with national scale and support to help franchise owners build their future.
What home service brands are part of the Happinest portfolio?
Happinest’s site highlights five brands in its network: ecomaids, Elite Window Cleaning, Lawn Doctor, Mosquito Hunters, and Sparkle Squad.
What’s Happinest’s “Big Idea”?
Happinest describes a strategy of bringing together a fragmented home services category by being centralized where it should be (shared resources like accounting/marketing) while staying decentralized where it needs to be (local ownership and brand identity).
What kind of support does Happinest provide to franchisees/brands?
They emphasize “shared services” and infrastructure built over decades, including centralized media/marketing programs and an in-house sales center focused on fast response and conversion, plus systems/processes to support franchise development and new franchisee success.
Who is Happinest a good fit for?
Happinest says they look for partners who share values like honesty, integrity, and cultural fit, and on the business side they often align with home service brands—especially those with recurring revenue, low capital requirements, high margins, and industries that are fragmented (not all criteria are required).
